You constantly search for ways to improve your business, why not start with your conferences. Conferences should be a time of training and information giving. Managers, business partners, and employees alike need to feel like their time was productive and well spent after making your conference a priority. Show them that you appreciate their efforts and they will appreciate you. Here are five ways to transform your next corporate conference.
1. Market the Event
Every successful event needs good marketing. Get people excited about your event and state that it is worth attending. You cannot just run a business – it is more effective to run advertisements. For a truly exciting and life-changing conference, start with a good marketing campaign.
2. Inspire Your Attendees
Work to inspire the people who will attend your big event. Create a forum for your employees and coworkers to discuss new, innovative ideas that will help the company. Remind them about the company’s vision and what you plan to accomplish. Inspiration and motivation are the most effective tools needed to host a very memorable conference.
3. Hire an Event Planner
Hiring an event planner is an added benefit. Think of the times when you needed to hire a consultant for advice on how to run the business. A corporate event usually occurs only once a year. It is the only way that everyone can come together and learn about the future of the company in a big setting.
4. Rent Out a Fun Venue
Take you conference out of a boring conference center and rent out a theater, zoo, or a sports arena. Most locations have conference options, and not only will your attendees feel rejuvenated with the change of pace; they’ll likely have a great time too. Change up the routine every once and a while and consider enlisting in a team building nature course.
5. Ask for Post-Event Feedback
It helps to get good feedback after the event ends. That way, when you plan another corporate event, you know exactly what worked well and what needs to improve. One day later, email a mass survey to the attendees. Make it a short survey that briefly describes the event and asks for their opinions.
Hosting a conference is meaningless if you cannot get people to remember it. Do not stop at planning the type of venue you need to rent and the length of the conference. Think about the lighting, the catering and anything else that turns a regular, average conference into an unforgettable one.
Meghan Belnap is a freelance writer who enjoys spending time with her family. She loves being in the outdoors and exploring new opportunities whenever they arise. Meghan suggests a venue like Metlife Stadium for your next corporate meeting. Meghan finds happiness in researching new topics that help to expand her horizons. You can often find her buried in a good book or out looking for an adventure.